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Zulu eDM has been built based on delivering tools and a service for our users to perform electronic direct marketing (eDM) effectively.

We launched Zulu eDM in it’s original brand in 2006. Our software application is used by organizations throughout the World to deliver targeted and timely marketing and operational messages to their subscribers.

Zulu eDM has tools such as email marketing, SMS marketing and sophisticated segmentation, targeting and conditional marketing tools aimed at giving our users the best opportunities to deliver messages to their subscribers.

These tools are designed to stop SPAM and eBlasting by helping our users understand what their subscribers preferences are using forms, custom database fields and implicit intelligence.

Anti-Spam

At Zulu eDM, we take subscriber permission very seriously. By creating an account and agreeing to our Terms of Use, you are also agreeing to this anti-spam policy.

Zulu eDM allows users to comply with all known SPAM laws such as and not exclusive to:

Zulu eDM was built to comply with the Australian SPAM Act 2003 which in our view is one of the more stringent SPAM laws in the World. Recent changes to the Canadian SPAM legislation in 2014 has aligned Australia and Canada in term of consent. Our view on SPAM is wider spread than what has been legislated and we invite you to help us Change the World.

  • We automatically insert an unsubscribe link in every email campaign sent from our system. Users are not permitted and are unable to remove the unsubscribe link.
  • In our email headers we alert mail servers to the unsubscribe link allowing mail system such as Google to promote the unsubscribe option. Our view is simple, if you are sending relevant content to your subscribers then there is no reason for your recipients to unsubscribe.
  • For SMS campaigns a mandatory unsubscribe function must be entered by our users so subscribers may simply reply to the SMS campaign to unsubscribe.
  • Our email templates provide prompts for users for the name and physical address of the sender so that sender can be easily identified by mail servers and recipients alike.

Subscriber Consent

Zulu eDM views consent from two perspectives which are organizations that are :

  • Marketing to consumers (B2C).
  • Marketing to other businesses (B2B).

Marketing to consumers (B2C)

Marketing to consumers (B2C) has the most well recognized laws. Explicit consent must be obtained by the organization no matter what. We hold that view across all borders.

Your subscribers must have given you permission to send any electronic message. Permission must be obtained through one of the following:

  • An online subscription form with records to match the subscription.
    • Our preference is that you have a double opt-in mechanism that avoids misleading conduct. Our software provides this function.
  • An offline form where a user filled in their details.
  • Existing clients that have been stored in another system and have not been communicated for 12 months or less. A transaction record is necessary for proof that the customer was pre-existing and gave permission.
  • We do not accept email only subscription, you must include first name, last name and other data that allows preferential

No matter what – if you are marketing to consumers (B2C) you may never purchase a list and use that list in our software.

Marketing to other businesses (B2B)

The only variance to the parameters for B2C marketers for B2B marketing that use our service is that B2B users may used inferred consent to build their marketing database.

We are of the view that if an organization or ‘subscriber’ invites contact by publishing their organizational / business email then inferred consent is reached.  That means the domain is a organization / email address that can not be a personal email. In our view personal email addresses are supplied by well know email services such as Yahoo, AOL, Gmail etc.

Australian law is not clear when it comes to a corporate or business email addresses. For example businessname@yahoo.com published on  a directory by a small business owner constitutes an invitation to contact that person. US law is far less stringent.

Our policy is this: No user of our software my scrape or use inferred consent for any domain that is not a business domain. We make no acceptions. 

Abuse & Resolution

We monitor every campaign and account set-up. We have a well published video tutorial on how to keep Zulu eDM free. If users follow those steps they can never be described as indiscriminate eBlasters. Unfortunately some subscriber lists may have been over looked and cause a SPAM issus and so we need to investigate all abuse reports.

We embed every email campaign sent from our servers with a Client ID and a Campaign ID, so recipients can easily report abuse to Zulu eDM and their mail providers. When we receive complaints through our abuse form, we investigate immediately. If the campaign or user account appears suspicious in any way, we’ll suspend the account during the investigation.

Our software is designed to ensure email authentication and feed back from campaigns is immediate. We are registered with feedback loops and some government authorities so that we are alerted when our users’ recipients report abuse.

If the reports exceed a certain threshold, we send a warning to the user and work with the user to educate them and prevent SPAM being sent in future. If the warnings exceed a reasonable threshold, we suspend the user’s account and investigate.

Most ESPs and ISPs say a reasonable threshold for abuse complaints is 0.1 percent, which means 1 out of every 1,000 people reported your campaign as junk.

We do not agree, although we are governed by what is accepted. We feel that some recipient take pleasure in reporting some email. We also believe that some recipients do not always understand the SPAM legislation or remember when they signed up to an organization’s list.

If users of our software are more circumspect and focus delivering targeted and timely content there will be no issues.

Education & Best Practice

Each user account has benchmark best practice tasks that are to be followed to help engage with subscribers.

We have set these tasks to help reduce eBlasting and increase targeted and relevant communication. Customers are encouraged to learn best practices and our Zulu eDM Tribe monitors account activity to help users with campaigns and outcomes. 

Report SPAM & Abuse

If you have received a campaign from a Zulu eDM account holder and feel that it is SPAM then please help us investigate the issue