Account management, branding, campaign management, lead generation and pipeline nurturing almost always use email as a vital tool. Until now marketing and sales teams have not really needed to worry about email reputation management, until now!
Unfortunately due to email and subscriber acquisition being abused the SPAM and email attack volumes were at epidemic proportions and something had to be changed. DMARC has effectively changed the email landscape forever, puts the changes in simple, non-technical terms . What all of this means is this:
Larger organisations such as franchise organisations or business with subsidiaries must consider a centralised system that offers localised autonomy with all of these mandatory compliance factors built in to the process or product. We recommend trying Zulu eDM Franchise / Enterprise Campaign Manager.